5 Easy Pinterest Tips to Grow Your Photography Business

Pinterest is one of the easiest ways to increase your website traffic and land your ideal customer for your photography business. Photography is one of the most popular topics on Pinterest.

85%+ of users are women and they use Pinterest to search for anything and everything in their life. Businesses using Pinterest to drive traffic to their website and increase channels to acquire customers are on the rise, so now is the time for you to get started using Pinterest for your business.

Below we will share are a few tips on how you can use Pinterest to grow your photography business.

Your Profile

One of the most important parts of your Pinterest page is the profile. Make your description to the point, short and sweet and always include the location of where your business is/where you want clients. Make sure your description contains keywords that your ideal customer would use to search for your product or service.

Below we can look at Betty Clicker Photography’s profile as an example. It’s very clear she is a photographer and that “family photography” are likely words their ideal customer would use to search. Remember, Pinterest is a search engine, so you always want to include those key searchable words your customer uses to find you.

For your profile photo: If you are a service business, you can either use a photo of your logo, or a picture of yourself that aligns with your brand. If you are a product based business, a logo works best.

Use Location Keywords

As a LOCAL business, this is one of the most important ways to get new customers. Pinterest is a visual search engine and because of that, using the RIGHT keywords is going to get your content found. If you’re trying to attract local clients, using your location is crucial for getting found. So let’s say you’re a newborn photographer based in Portland, you want to include “Portland Newborn Photographer” in your name, bio, board titles and Pin descriptions. You might even think about including a board called “Portland Newborn Shoot Ideas” to attract your local audience to your profile.

Create Helpful Content for your Audience

By all means, use your gorgeous images and use those in your boards but make sure to also create educational and useful content that HELPS your audience. Interest users are searching for answers to their problems and this is your chance to help them.

Because Pinterest is a search engine, Pinterest users are seeking solutions to their problems. Write down 3-4 problems your ideal customer has, then write down as many solutions you can help them fix, and there’s your content strategy! For example, you can start a blog, create sections of content around your customers pain points and then start writing. Create pins for all your posts and then link them to your blog. This not only helps your SEO, but helps drive website traffic and list building.

Create Multiple Niche Boards

When creating boards, think about your ideal client. Who are they? Are they a bride, mom-to-be or a business owner? How can you help them? How can your boards serve as a resource hub for them to help them on their journey? For a family photographer, this could be separate boards for each element, such as maternity sessions, newborn sessions, pregnancy announcements, gender reveal ceremony, etc. Here are some other ideas, use keyword research and use search terms that your ideal customer is searching for:

HINT: Go into Pinterest and start typing something into the search bar. Just like google, Pinterest will show you top results of related terms for anything you search for.

• Photography Poses • Maternity Photography Ideas • Family Photography with Baby • Family Photography with Older Kids

Join Niche Boards

Join like minded boards and groups on Pinterest to maximize visibility. Below is an example of related Family Photography boards on Pinterest that you can follow. You’ll get better results if you join group boards that have your target audience in them because this way, you can get right in front of them.

Utilize Analytics

Using both Pinterest analytics and Google analytics, you can get an understanding of what your audience is liking, clicking on, saving and engaging with. Once you understand what your ideal customer is liking, that can help you develop your content strategy further.

Pinterest analytics - “Overview then drilldown by impressions, clicks, etc”

Google Analytics - Behavior > Site Content > All Pages

Do you have any questions about Pinterest or Pinterest success stories to share? Leave a comment below!